Jeevan Pranav Portfolio

Safe 360: Emergency and SOS App

Safe 360

Safe 360 is an application designed to handle emergency and SOS situations, giving users a quick and efficient way to find their position and seek help.

Work Done

User Research
Wireframing
Prototyping

UX Research
UI Design
Usability Testing
Prototyping

Duration

Aug 2022 - Dec 2023

Aug 2023 - Dec 2023

The Problem

In a world marked by advancements in security, a persistent challenge looms, a major issue in our society is the uneasiness many feel when strolling outside their homes or workplaces alone, especially after sunset. The fear comes from concerns about the area around them, the time of day, and general safety. Overcoming these constraints and fostering a sense of security is the primary difficulty we want to address with our research.

A comprehensive User Research exploration

We conducted on online survey to observe the patterns and understand who our users are. This allowed us to gain what the user needs are, what are the frustrations that they carry through. This method allowed us to gather quantitative data and identify overarching themes.

Gaining Insights through Competitive Research and Analysis

A detailed competitive analysis was carried out to better understand the basic features that are to be built as well as the unique selling point of our product.

Crafting User Personas: Insights Into User Behaviors

Based on the insights gathered from user interviews and analysis, we began to characterize the user persona that could represent our potential target audience.

Customer Journey Maps

Building upon our in-depth research and analysis, our team embarked on a dynamic ideation session, with a clear understanding of the challenges at hand. Each idea was a product of thoughtful consideration, aligning with the identified user needs and preferences.

Sparking our Ideas to Solve

Visualizing Interaction: Crafting the App Design Flow

In this UX design stage, we iterated on visuals, interactions, and aesthetics, aiming to create a seamlessly user-friendly app design flow. Our focus was on refining each element to ensure a cohesive and intuitive user experience.

Wireframing : Mapping the Blueprint for Intuitive User Interaction

This essential step provided a clear blueprint for the user interface, allowing us to refine and iterate on the structure before moving into the visual design phase.

Introducing Safe 360

HomeScreen

This serves as the primary interface, offering users the ability to quickly request immediate assistance by pressing the dedicated SOS button.

Maps (Locate Me)

Users have the functionality to determine their current location and assess the safety of their surroundings. Additionally, they can identify and communicate with nearby emergency services such as police stations and fire stations.

Emergency Contacts

Users can create group contacts that allow them to call multiple people at a single time, which ensures better safety.

User Feedback and Iteration through Usability Testing

I had an initial version of the app that was tested upon our users and based on their feedback, we ideated the solutions once again and came up with our final designs.

Provided an easier navigation bar with similar features, enhancing accessibility and usefulness. Improved icon consistency across other screens for better user experience.

Fixed screen consistency across the app for enhanced usability and visual appeal. Instead of a pure white background, we went with a little blend, which improved the overall visual appeal. Users felt the buttons were outdated, which was revamped and fixed in the iterations.

Introduced a community feature in the emergency app, encouraging users to share experiences and solutions, fostering a supportive environment for learning. This promotes active engagement and informed discussions, connecting the user base.

Accessibility Considerations

This app is specifically designed to prioritize swift access to immediate assistance, with a strong emphasis on accessibility. Users should not feel compelled to consistently open the app for seeking help; instead, the goal is to ensure quick and accessible support whenever needed.

We've incorporated two key features to enhance accessibility: a home screen widget button for quick access directly from the home screen and leveraging mobile gestures to activate safety or SOS functions. These additions aim to provide users with seamless and immediate assistance, aligning with the app's core focus on accessibility and user convenience.